We will ideate on Live TV feature in the coming months.
Potentially, promo contents to be displayed during the Live TV programming can be chosen at each program level: Series, Season, Episode, or Event. The Association card would hold another field for associating the Promo Content.
This allows to have cleaner associations to make it from the program node to the promoted content instead of the other way around. If each promoted content pointed to the program, there may be a case where multiple contents are pointing to the same program and becomes unclear which one to display during airing. By having each program node, it would make it easier to swap out the promoted content.