We need to conduct further discovery with quiz content writers and learn how they currently create the logics for quiz, improvements that can be made, and their ideal way of creating a quiz.

We will also look into creating different formats of quiz through CMS, which will involve researching the brands’ user base - their expectation, interaction, etc. Our ultimate goal would be to increase traffic to the brands’ sites through Quiz content type.

Then, we will conduct Ideation Session and User Testing (2-3 weeks) to create a prototype and validate our workflow and UI.